Illustrative simulation · sample data, not customer results
Digital twin simulation · for product teams
Simulate your customers before you ship.
Clarity turns your real customer data — every interview, every click — into digital twins your team can question. Prioritize with them. Judge your prototype with them. Ship experiments that are 10× higher quality.
Old world · 01
Roadmaps are argued, not simulated.
- The loudest customer wins the roadmap
- Research lives in 3,000 transcripts nobody re-reads
- Analytics say what happened, not why
New world · 01
Ask all your customers — from your terminal.
A PM asks the coding agent a product question. Clarity answers it with a simulation of the people the product is for.
02 · Qualitative · interviews
3,412 recruiter interviews become 3,412 self models.
Every research call your team ever recorded is read again. Each one becomes a self model: the recruiter's goals, beliefs, frustrations and how they decide.
03 · Quantitative · PostHog · Segment
284,117 users join from PostHog and Segment.
What customers say meets what they do. Every session and event lands on the twin it belongs to, and behavior groups into cohorts you can question.
04 · Prioritize
Your simulated customer board votes.
Seven segment twins debate the question with their real history behind them. You get the ranking, the reasons, and who disagrees — before a sprint is spent.
05 · Before production
The twins judge your prototype.
Point Clarity at the staging build. Each segment's twins walk through it, score it, and flag what would stop them — so what ships to production is already good.
06 · Outcome
10× higher-quality experiments.
Fewer dead-on-arrival tests. Every experiment starts with a simulated yes from the customers it is for, and a prototype they already judged.
How a simulation runs
Your data in. Your customers' judgment out.
01 · ingest
Every interview, every click
Transcripts from your research calls and events from PostHog or Segment join into one record per customer.
02 · model
A twin per customer
Each self model holds what that person believes, wants and does — and the evidence it came from.
03 · simulate
Ask before you build
Prioritize with the board, then judge your prototype against it, from the coding agent you already use.
Simulate your customers on your own data.
We run the first simulation with your team, on your transcripts and analytics, inside your walled garden. Pilots are scoped and custom quoted.