Case Study — The Relationship Psychics
revenue growth in 60 days
Same Traffic. Same Product.
60% More Revenue.
A founder spending $30K/month on ads couldn't see what was happening inside his product. We made the invisible visible — and fixed what the data revealed.
$50K+
revenue leaks found
60 days
to +60% revenue
0
additional ad spend
The Relationship Psychics
Tom Cote, Founder
Tom Cote is the founder of The Relationship Psychics — a company dedicated to providing personalized relationship guidance. 150+ sessions per day. Paid acquisition on Meta. Revenue through Stripe.
The problem: $30K/month in ad spend was working. But everything between the click and the charge was a black box.
A $30K/Month
Black Box
Tom checked Stripe every morning. Revenue was up or down. He couldn't answer the most basic questions:
Why was Tuesday's revenue 40% lower than Monday's?
Which sessions were actually making money?
What did a user who renews look like vs. one who churns on day 3?
Marketing data lived in Meta. Product data lived in the app. Revenue data lived in Stripe. None of them talked to each other.
Before we were working with them, we were just in a spot where so much technical debt, so many issues, our system was unscalable, relying on humans at every single element of the process.
— Tom Cote, Founder
Disconnected data
Marketing, product, and financial data in three separate silos. No unified view of the user lifecycle.
Crushing technical debt
Legacy code, manual processes at every step. The system couldn't scale without breaking.
Human bottlenecks
Every element of the process relied on manual intervention. Growth was capped by headcount.
Rebuild. Connect. Reveal.
Tom didn't need a consultant with a slide deck. He needed a team that could come in, rebuild the infrastructure, and make the invisible visible.
Phase 1
Rebuild the stack
Rapidly rebuilt the entire tech infrastructure — scalability at the core. Eliminated legacy code and human bottlenecks. Processes that required manual intervention became automated.
Phase 2
Connect the data
Connected the three layers that had never talked: acquisition (Meta), engagement (product), and revenue (Stripe). For the first time, Tom could see the full lifecycle — session by session, dollar by dollar.
Phase 3
Reveal the leaks
The Lifecycle Lens surfaced what had been invisible: 31% of sessions generating zero revenue. A user segment worth 4x the average getting the generic experience. A product flow causing the month-3 churn cliff.
Phase 4
Fix what the data showed
Armed with the diagnostics, we fixed the revenue leaks: eliminated the dead-end flow, built personalized follow-ups for high-value users, and repaired the returning-user experience that caused churn.
They've come in and completely and very quickly re-energized our entire tech stack, rebuilt everything in a way that makes it so much more scalable.
— Tom Cote, Founder
Three leaks. All invisible before.
31%
of sessions generated zero revenue
Users were entering, hitting a dead-end flow, and leaving without completing a paid reading. Every one of those sessions cost ad spend to acquire.
4x
LTV gap hidden in the average
One user segment was worth 4x the average — users who received a personalized follow-up. They were getting the same generic experience as everyone else.
Month 3
churn cliff was a fixable UX issue
The retention drop wasn't the product — it was one specific flow that broke the experience for returning users. A fixable problem, not a fundamental flaw.
Before & After
Before Clarity
Check Stripe. Revenue is up or down. No idea why.
Marketing, product, and revenue data in three silos
Manual processes at every step — growth capped by headcount
Technical debt and legacy code blocking every improvement
Month 3 churn cliff with no diagnosis
After Clarity
See exactly which campaigns drive high-value sessions
Full lifecycle view: acquisition → engagement → revenue
Automated processes with AI personalization at higher quality
Scalable tech stack rebuilt from the ground up
Revenue leaks identified and fixed — 60% growth, same traffic
The leaks alone paid for the engagement.
revenue increase
same traffic, same product
revenue leaks recovered
per year — found in the first 2 weeks
days to results
from kickoff to 60% growth
We're up 60% this month in revenue already after we built it all out.
Tom Cote
Founder, The Relationship Psychics
Tom didn't need more ads. He didn't need a new product.
He needed to see what was happening inside — and a team that could fix what the data revealed.
Same traffic. Same product. 60% more revenue.
Is your product
a black box?
Start with Sprint Zero. We connect your marketing, product, and revenue data into a single view — then fix what the data reveals. $15K, 4 weeks.